Photo: istock/f11photo
Marquee Travel
When the Concert Is the Destination
There’s a buzz in the air—fans comparing notes on how they scored tickets, where they’re staying, and what they’re planning around the show. I know the feeling. I’ve traveled to seven different cities to see my favorite performers, and I’ve built entire itineraries around a single night of music.
This is marquee travel. Often called “gig tripping,” it flips the usual order of travel planning. In this case, the performance comes first and the destination follows. In essence, the concert informs the destination.



Photos Above: gettyimages.com/Kevin Mazur
Why Travel for Music
For decades, following musicians from city to city was mostly the domain of devoted jam-band subcultures. Think the “tapers” at Grateful Dead concerts, Phish heads or Dave Matthews Band groupies. Now, traveling for live music extends well beyond those circles. It’s become mainstream to choose the artist first and then decide where to go and what to do.
After years of cancellations and delays, with some musicians also taking time off to regroup, live music carries renewed appeal. Social media reinforces it, turning concerts into shared experiences people don’t want to miss.
With some acts, there’s urgency to buy tickets. The proliferation of farewell tours has made that explicit. The Who’s “The Song Is Over,” Cyndi Lauper’s “Girls Just Wanna Have Fun Farewell,” Journey’s “Final Frontier,” and Elton John’s five-year “Farewell Yellow Brick Road” all signal that this may be the last opportunity to see these artists perform live.
Even when a tour isn’t labeled as a farewell, there’s a “last chance” awareness around legacy performers. I made a point of traveling to six cities to see Cher, Aerosmith and The Rolling Stones—not because they were officially retiring, but because artists in their 70s or even 80s don’t tour indefinitely. The window is narrower. Willie Nelson’s “Outlaw Music Festival Tour” remains a marvel that won’t last forever—he’s 93.
Access plays a role as well. With tickets now sold across multiple platforms, it’s often more practical to see artists like Taylor Swift or Beyoncé away from home. Availability and pricing can also confer bragging rights when scoring hard-to-get tickets.
Photo Courtesy: Fontainebleau Las Vegas
The What and Where of Marquee Travel
Marquee travel can take several forms. It might mean choosing a single tour stop or selecting several cities to create a personal mini-tour.
It can also mean traveling to a destination where an artist is performing on repeated dates, taking advantage of a residency—a series of concerts in one venue over an extended period. For some groups, like Tedeschi Trucks Band and Dark Star Orchestra, shows feature new sets each night, further heightening the experience. With tour and residency schedules published in advance, planning becomes easier. In each case, the performance drives the decision.
Las Vegas built the residency model, from Frank Sinatra, Liberace, Elvis Presley and Celine Dion to recent runs by Bruno Mars, Adele and Rod Stewart. New entertainment spaces like the Sphere—the city’s immersive high-definition venue—raise the stakes, reframing shows as destinations headlined by artists such as U2, Phish, Dead & Company and Eagles. Residencies from Kenny Chesney, Metallica and Backstreet Boys are scheduled for the remainder of 2026. Fontainebleau Las Vegas’ BleauLive follows suit with extended appearances by Billy Idol and Marc Anthony in its summer concert series.
Elsewhere, Harry Styles’ upcoming 30-show run at Madison Square Garden has turned New York City into a high-demand destination for fans. It’s his only North American stop after a three-year absence. Multi-night schedules and limited-city tours from artists like BTS and Lady Gaga do the same, concentrating fans in one place to see performers largely absent from the tour circuit.
As destinations turn concerts into tourism drivers, the experience for fans extends well beyond the show itself. Las Vegas launched Bruno Mars’ “Romantic Tour” residency with a parade and even a street naming, turning the kickoff into a citywide event. Hotels now entice fans with artist-specific swag, transportation arrangements and other perks, recognizing their role in the gig-tripping experience.
Photo Courtesy: Ballenmedia
How to Make It Happen
Planning marquee travel comes down to a few key considerations. Start with the artist. Publications like Rolling Stone and Relix are reliable sources for music news. Each offers a website and newsletter to keep you updated on live performances.
Sign up for music-tracking platforms like Bandsintown, Spotify, Pollstar and Ticketmaster, where you can follow artists and monitor tour dates. Consider joining artist fan clubs—easily found online—to follow tour announcements, presales and packages that bundle tickets with hotel stays.
Then choose the city. If tickets are scarce or expensive in one city, look at other tour stops. Pick a place you’ve always wanted to visit. Build the trip around the date and location. Add time for artist activations, restaurants and nearby experiences.
Book your accommodations early. Reserve refundable hotel rooms as soon as tour dates are announced, and before tickets go on sale when possible. Make it a true marquee experience by seeking out hotels that capture the moment with themed packages and perks.
Do your homework. Ticket prices can vary by city. Weigh the options and pick a destination that fits your budget and schedule, and adds another dimension to the trip. What starts as a concert becomes an entire itinerary.
Planning your getaway is easy with AAA Travel. Book hotel stays, reserve rental cars, and get maps to help guide you at AAA.com/travel.
Meryl Pearlstein has never met a live show she wouldn’t travel for. She writes for outlets including Go World Travel Magazine, Gayot and Food Wine Travel, she covers the intersection of travel, culture, dining and the occasional encore.
Go Local
Across the Pacific Northwest, outdoor venues pair unforgettable performances with stunning scenery and easy weekend escapes. These five destinations prove that great music is closer than you think:
Britt Music & Arts Festival
Jacksonville, Oregon
Concerts, dance and film surrounded by nature
Hayden Homes Amphitheater
Bend, Oregon
Touring musicians perform atop a riverfront stage
The Gorge Amphitheatre
George, Washington
A bucket-list show destination with iconic views
Outlaw Field
Boise, Idaho
Intimate concerts in the Idaho Botanical Garden
McMenamins Edgefield
Troutdale, Oregon
Concerts on the lawn of a historic estate. Book a room to stay overnight after the show




















