The return of fall colors is a nice reminder that change can be a good thing. Our constant focus is providing exceptional member service in an ever-changing world.

We recently adopted a new emergency road service dispatch system. This exciting technology uses predictive analytics so we can enhance our ability to provide service to our members at the roadside. We are always striving to provide better support to our members when and where they need us.

More of our members are now driving electric vehicles. But charging can be a challenge as charging infrastructure is still in the early stages of development. My wife, Missi, and I have an EV, and it’s not always easy to find reliable, accessible charging while we’re on the go. To help EV drivers stay on the go, we’re upgrading the charging stations at several of our AAA facilities with DC fast-charging capability. EV charging stations are accessible to all electric vehicle drivers through the ChargePoint app. AAA members also enjoy half-price charging fees for level II and III chargers at our locations. Visit AAA.com/charge for more information.

Of course, safety is always a top priority. Our research arm, the AAA Foundation for Traffic Safety, works to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes. The AAA Foundation recently studied the effects of increased speed limits on stretches of interstate highways in Oregon, Michigan and Georgia. In a phenomenon known as the “spillover effect,” researchers found dangerous clusters of crashes, or hotspots, that appeared, changed locations or intensified on surface streets adjacent to a faster freeway. Our research underscores the need to always observe the speed limit and wear your seat belt.

This time of year, millions of children wait at bus stops or walk and bike to and from school. AAA’s “School’s Open, Drive Carefully” safety message reminds drivers to slow down and watch for children in residential neighborhoods and school zones, and to never overtake a stopped bus with flashing lights. Let’s make sure all kids going to school stay safe.

AAA and other traffic safety organizations are working to establish the third Saturday of October as “Move Over Law Day.” Every state has a law requiring drivers who approach a stationary emergency vehicle with flashing lights—including tow trucks—to slow down below the speed limit and, if possible, move over at least one lane to help protect workers at the roadside.

Member satisfaction is our highest priority. With an ongoing commitment to innovation, we’ll continue to monitor trends and raise the bar to meet and exceed
ever-changing member needs. And that will never change.

What changes are coming your way, and how can we help? Please email me at President@AAAOregonIdaho.com or write to me at 600 SW Market St., Portland, OR 97201 or 7155 W. Denton St., Boise ID 83704.

Your fellow AAA member,

Tim Morgan, President and CEO